Marketing &
Communications.

Proven experience building and owning internal communications functions

Intranet ownership (SharePoint) across all four organisations. Town hall formats, executive messaging, all-employee events end to end. Pioneered Adobe Creative Cloud at Hewlett-Packard for internal communications use.

Demonstrated ability to build organic visibility through content strategy

Built a complete SEO content engine from zero: 240 articles, keyword research, editorial calendar, and Google Search Console optimisation. Top page alone: 10,356 clicks and 479K impressions.

Experience building employer brand and generating earned media coverage

Built the FLEXXI Care community narrative around real caregivers and real families. The storytelling attracted national press without a PR agency, press releases, or outreach. Pure employer brand built through authentic content.

Hands-on experience producing video content with measurable reach

Built and managed the FLEXXI Care YouTube channel end to end: scripting, filming direction, Adobe Premiere Pro and After Effects editing, SEO metadata, and publishing. Previously at IBM: solo 2D animations, motion graphics, and branded video series across European markets for 4 years.

Experience developing and owning brand positioning across complex stakeholder environments

Developed core messaging framework, tone of voice, and narrative architecture for FLEXXI Care. Translated complex German healthcare regulation into clear, accessible communication for patients, families, care providers, and institutional partners. Previously at IBM: brand consultant to country teams across UK, Ireland, and the Nordics.