Senior growth and marketing leader with 10+ years in demand generation, go-to-market strategy, B2B commercial growth, and full-funnel marketing across digital health, B2B SaaS, and regulated enterprise markets.
Each proof row maps a common growth role requirement to a real result. Evidence from Google Search Console, YouTube Analytics, Meta Ads Manager, and HubSpot available on request.
Proven ability to generate qualified leads cost-effectively at scale
Designed, launched, and optimised a Meta Ads lead generation campaign for a regulated German health service. Achieved and maintained €2 cost per lead using first-party audience data, creative iteration, and HubSpot lead capture and scoring. Campaign ran 2022 to 2025.
Ability to drive organic growth and build sustainable inbound pipelines
Built a complete SEO content engine: 240 articles, keyword research, editorial calendar, and Google Search Console tracking. Top page: 10,356 clicks and 479K impressions. FLEXXI now appears in Google's AI overview answers for Verhinderungspflege searches.
Experience building owned distribution channels that reduce CAC over time
Built the Verhinderungspflege Netzwerk Facebook community from zero. Named deliberately to coin both a topic and a feeling of belonging. Grew to 30,000 members organically, becoming the primary owned channel for content distribution, brand trust, and inbound lead generation.
Experience identifying high-value B2B segments and building GTM around them
Identified institutional healthcare clients (ambulatory care, MVZ clinics) as the core scalable segment through LTV analysis, showing 5× the lifetime value of B2C users. Built the full B2B GTM: dedicated landing pages, pitch decks, HubSpot pipeline, and sales enablement playbooks. Key B2B client grew +173% year-on-year.
Ability to report on marketing performance with data-driven recommendations
Built and owned the complete analytics stack: Google Analytics for web behaviour, Google Search Console for organic, Meta Business Suite for paid and social, YouTube Analytics for video, HubSpot for lead lifecycle and CRM. Managed and reallocated €80K+ annual marketing budget based on performance signals.
| Metric | Description | Source | Link |
|---|---|---|---|
| €2 CPL | Cost per lead, Meta Ads, 3 years sustained | Meta Ads Manager | Ad library |
| 8,000+ | High-quality leads generated | HubSpot CRM | On request |
| 8.87M | Organic impressions, SEO content engine | Google Search Console | Site |
| 30,000 | Community members, organic, 18 months | Meta Business Suite | Community |
| +173% | B2B order growth YoY, key institutional client | Internal reporting | On request |
| +105% | Platform-wide order growth YoY (2024 to 2025) | Internal reporting | On request |
| €80K+ | Annual marketing budget owned and managed | Internal | On request |