This page maps common hiring requirements to real evidence: live links, metrics, and verifiable performance data across Google Search Console, YouTube Analytics, Meta Ads Manager, and HubSpot.
Designed and executed a full SEO content strategy for a regulated digital health keyword cluster — from keyword research to 240 published articles, top-7 rankings, and 8.87M organic impressions.
Proven ability to drive organic growth through SEO content strategy
Built a complete SEO content engine from zero: keyword research, editorial calendar, 240 published articles, internal linking architecture, and Google Search Console performance tracking. Single best-performing page: 17K clicks and 719K impressions.
Experience targeting high-intent keywords in a competitive or regulated vertical
"Verhinderungspflege" (substitute care) is a high-intent German health keyword with strong commercial value. Achieved top-7 position organically through structured content, on-page SEO, and consistent publishing — no paid search, no backlink schemes.
Designed and ran performance marketing campaigns on Meta Ads for a regulated digital health service — generating 8,000+ high-quality leads at a sustained €2 CPL on a €45/day budget.
Demonstrated ability to generate qualified leads cost-effectively through paid channels
Designed, launched, and optimised a lead generation campaign via Meta Ads for a regulated German health service. Achieved and maintained €2 cost per lead on a €45/day budget — without an agency, using first-party audience data, creative iteration, and HubSpot integration for lead capture and scoring.
Built a community-led growth engine from scratch — a Facebook group that became the primary acquisition and retention channel for a digital health platform.
Experience building and managing online communities to drive brand awareness and engagement
Built the Verhinderungspflege Netzwerk Facebook group from zero to 30,000 members in 18 months — entirely organic, zero paid promotion. The community became the primary owned channel for content distribution, trust-building, and inbound lead generation, and was the foundation for inbound press coverage in Die Zeit and WDR.
Proven ability to grow social media channels with measurable engagement results
At Oerlikon, managed the Additive Manufacturing LinkedIn and YouTube channels — grew LinkedIn post views 300% year-on-year through platform-native creative direction and structured content governance. At FLEXXI Care, drove 1.9M total Facebook views and 171% YoY growth in content interactions.
Built and ran a full content production system — from scripting and Adobe Premiere Pro editing to YouTube channel management — with measurable performance at every stage.
Experience managing content pipelines and producing video content that drives measurable reach
Built and managed the FLEXXI Care YouTube channel end-to-end: scripting, filming direction, Adobe Premiere Pro and After Effects editing, thumbnail design, SEO metadata, and publishing cadence. Grew the channel from zero to 164K views with 1.9M lifetime impressions and a 5.1% CTR. Previously at IBM, produced 2D animations and motion graphics solo using Premiere Pro and After Effects across 4 years.
Built an employer brand and community narrative strong enough to attract inbound coverage from Die Zeit, WDR broadcast television, and regional press — without a PR agency or a single press release.
Experience building brand narrative and employer brand that generates genuine media interest
The FLEXXI Care community narrative — built around real caregivers and real families — attracted inbound press interest from Germany's leading weekly newspaper (Die Zeit), WDR national broadcast television, and three regional outlets. No press releases, no PR agency, no outreach. Pure employer and brand storytelling that earned coverage organically.
Used Google Analytics, Google Search Console, Meta Business Suite, YouTube Analytics, and HubSpot reporting to track full-funnel performance, reallocate budget, and prove marketing ROI.
Ability to report on marketing performance using analytics tools and present data-driven recommendations
Built and owned the full analytics stack: Google Analytics for website behaviour, Google Search Console for organic performance, Meta Business Suite for paid and organic social, YouTube Analytics for video, and HubSpot for lead tracking, lifecycle stages, and CRM reporting. Produced performance dashboards for leadership and used data to reallocate an €80K+ annual marketing budget across channels.
Identified B2B health tech institutions as the primary scalable segment through LTV analysis, built the go-to-market strategy, and created the sales enablement materials to support conversion.
Experience supporting B2B sales with marketing materials, messaging, and account-based approaches
Identified B2B healthcare institutions (ambulatory care services, MVZ clinics) as the primary value driver — 5× the LTV of B2C users. Built the full B2B go-to-market: dedicated landing pages, partner pitch decks, sales enablement collateral, account-based outreach playbooks, and a HubSpot pipeline. Key B2B client grew +173% year-on-year. Previously at IBM: brand and communications consultant to country teams across UK, Ireland, and the Nordics — advising on B2B campaign strategy and messaging frameworks.
Every metric listed here is verifiable via a live link. Sources: Google Search Console, Meta Ads Manager, YouTube Analytics, HubSpot, Meta Business Suite.
| Metric | Description | Tool / Source | Live link |
|---|---|---|---|
| 8.87M | Organic search impressions — full content engine | Google Search Console | flexxi.care |
| Top 7 | Google ranking for "Verhinderungspflege" | Google Search Console | Page → |
| €2 CPL | Cost per lead — sustained multi-year Meta Ads campaign | Meta Ads Manager | Ad library → |
| 8,000+ | High-quality leads generated via performance marketing | HubSpot CRM | — |
| 30,000 | Community members built organically in 18 months | Meta Business Suite | Community → |
| 164K | YouTube views, 1.9M lifetime impressions | YouTube Analytics | Channel → |
| +105% | Year-on-year order growth (2024 to 2025) | Internal reporting | — |
| +300% | LinkedIn post views at Oerlikon (YoY) | LinkedIn Analytics | — |
| 5 outlets | Inbound press coverage — Die Zeit, WDR, 3 regional | Earned media | Die Zeit → |
Open to Head of Marketing, Marketing Director, and CMO-level roles in Munich and Zurich. Digital health, B2B SaaS, pharma, enterprise tech.